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THE

EXECUTIVE TEAM

THE INDUSTRY'S LEADERS IN PROFESSIONAL SKIN CARE

The Executive Team

Les Riley, Chairman & CEO / Co-Founder – Les has over 30 years’ experience in the global skincare industry. Previously, Les was President of Cardinal Health – Topical Technologies, President of Advanced Polymer System – Dermatology and Skin Care, President & CEO  Of  TriStrata Inc. and NeoStrata Company, and President of Ortho Pharmaceutical – Dermatology Division and Member of the Ortho Pharmaceutical Board of Directors and Management Committees, and served on the Management Committees of Johnson & Johnson.

 

Jim Jernigan, President & COO / Co-Founder – Jim has over 30 years’ experience in international business development and is a highly skilled international business executive who has extensive global experience in business expansions, turnarounds and new business startups for some of the world’s most premier companies in the Consumer Goods, Direct Marketing and Packaging Industries.   Prior to forming CATEA Jim was President & COO of Guthy-Renker Asia Pacific, President & COO of Quantum, the operating company of National Media Corporation, VP of Global Operations for the Franklin Mint, Sr. VP of Business Development for Coca-Cola Bottling Company Consolidated, and Director of   Packaging for Coca-Cola USA.

 

Patricia K. Farris, M.D., Joint Chief Medical Officer & Joint Chair of Physician Advisory Board  / Co-Founder - Dr. Patricia K. Farris is a board certified dermatologist, author and nationally recognized expert on anti-aging therapies. She is a well-recognized authority on cosmeceuticals and topical skin care, and has published and lectured extensively on these subjects. She is editor and contributor to the textbook Cosmeceuticals in Cosmetic Practice.  She has influenced both product development and overall strategic direction by serving as a consultant to cosmetic companies including Revlon, Neutrogena, Nivea, and L’Oreal.

 

Ruth E. Tedaldi, M.D., Joint Chief Medical Officer & Joint    Chair of Physician Advisory Board / Co-Founder - Dr. Tedaldi, founder of Dermatology Partners, Inc., created the practice with a vision of providing personalized medical and cosmetic dermatology care. A sought-after expert on cosmetic procedures, she is known for her unique approach to cosmetic dermatology. She is a graduate of Harvard University and completed her medical training at Massachusetts General Hospital and New York Hospital’s Cornell University Medical Center. She began practicing dermatology in the Boston area in 1986 and was one of the first local dermatologists to practice cosmetic dermatology in a spa setting.

 

Bill Barlow, Chief Marketing Officer / Co-Founder - Bill Barlow is a strategic product and branding specialist with 28+ years of direct response marketing, public relations and international trade experience.  This experience has been demonstrated through the successful products he has launched. He has sold direct to consumer products and services online, via infomercial as well as live TV in over 80 countries worldwide with brands such as True Sleeper memory foam mattress toppers, Tony Little fitness, and Sweet Simplicity depilatory hair removal, Toma’s Tan Perfect, and Ruby Crystal beauty brands. Bill’s direct response branding and advertising methods have generated nearly $4 billion in retail sales of consumer products.   

 

Brian Riley, Chief Sales Officer / Co-Founder - Brian has over 25 years’ experience skincare sales, product development and manufacturing. Previously Brian owned and managed consulting ventures to the skin care industry with clients including Boston University Department of Dermatology and also held sales and marketing management positions with Coria Laboratories (formerly HealthPoint Dermatology), Medicis Pharmaceutical, NeoStrata Company, and Johnson & Johnson – Advanced Care Products.

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